@article{116696, keywords = {Method of simulated moments, Probit model, Unobserved heterogeneity}, author = {Pradeep K. Chintagunta and Bo E. Honor{\'e}}, title = {Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit model}, year = {1996}, journal = {International Journal of Research in Marketing}, volume = {13}, pages = {1 - 15}, issn = {0167-8116}, url = {http://www.sciencedirect.com/science/article/pii/0167811695000186}, doi = {10.1016/0167-8116(95)00018-6}, language = {eng}, }