Chintagunta, Pradeep K., and Bo E. Honoré. 1996. “Investigating the Effects of Marketing Variables and Unobserved Heterogeneity in a Multinomial Probit Model”. International Journal of Research in Marketing 13 (1): 1-15. doi:10.1016/0167-8116(95)00018-6.
Pradeep K. Chintagunta
First name
Pradeep K.
Last name
Chintagunta