Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit model

Author

Pradeep K. Chintagunta, Bo E. Honoré

Publication Year

1996

Type

Journal Article

Keywords

Method of simulated moments, Probit model, Unobserved heterogeneity

Journal

International Journal of Research in Marketing

Volume

13

Issue

1

Pages

1 - 15

ISSN Number

0167-8116

URL

External link to reference

DOI

10.1016/0167-8116(95)00018-6