Chintagunta, Pradeep K., and Bo E. Honoré. 1996. “Investigating the Effects of Marketing Variables and Unobserved Heterogeneity in a Multinomial Probit Model”. International Journal of Research in Marketing 13 (1): 1-15. doi:10.1016/0167-8116(95)00018-6.
Bo Honoré Class of 1913 Professor of Political Economy, Professor of Economics
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Class of 1913 Professor of Political Economy, Professor of Economics
Department of Economics, Julis Romo Rabinowitz Building
Princeton, NJ 08544